The subject line of a marketing email is arguably the most important part of the whole email. It acts as the gatekeeper to your content, determining who will open it and who will ignore it. The most effective email subject lines tend to be short and descriptive, giving the reader good reasons to […]

Words to avoid in Email Marketing subject lines

Many companies, both large and small, are implementing content marketing as part of their overall marketing strategy. And often there is a debate about how much time should be invested in content creation vs building distribution networks. If you invest in content, its success is dependent upon its visibility to the […]

Which comes first – the content or the distribution ?